How To Create a Celebrity App?
Do you want to build a celebrity app? The rising tribe of celebrity apps like Cameo, Hi-YA, and Memmo, blurring the lines of creator and fan interactions, have been a lucrative business venture to stake for quite a while!
Rightly termed the “gig economy of niche celebrities,” these celebrity platforms help creators earn attractive pay for their brief fan interactions! If you are inspired by their astounding success and are evaluating the profitability of a similar entrepreneurial feat, this blog helps you make the giant leap!
So, let’s get started!
Table of Contents
How to Create a Celebrity App in 5 Easy Steps?
Celebrity apps are essentially a two-sided marketplace comprising popular creators and their beloved fans. While the celebrities get an opportunity to interact with their fans and monetize their stardom, fans create cherished moments!
Without much ado, let’s understand how to build an app like Cameo or its alternatives!
Step 1: Choose a Profitable Niche & Perform Competitor Analysis
First and foremost, building a solid foundation with a well-researched niche is essential!
What kind of celebrity app are you planning to build? A niche-specific platform, like Cameo, or an all-inclusive platform?
Evaluate the market demand and profitability of your million-dollar idea! Perform detailed research on your target audience, demographics, top competitors, and existing trends and feasibility of your business.
Here are a few profitable niches to create your celebrity app:
- Musicians, pop stars, and performers
- Actors and TV stars
- Comedians, Social Media Influencers
- Sports Stars
- Celebrity-lookalikes
- Entrepreneurs and Renowned Business Personalities
Step 2: Choose a Monetization Model
Now that you have settled on your niche idea, it’s time to determine how your platform monetizes and works! A business model sums up your unique business proposition, revenue streams, products, services and their interactions with each other.
Let’s look at the tried-and-tested monetization models that work for celebrity apps!
Commission-based Model
The commission-based model is the most common revenue model leveraged by creator platforms. Here, the app generates revenue based on the transaction volume. For instance, Cameo charges a 25% commission on every creator transaction, while the remaining goes to creator earnings.
Advertising Model
Another popular model is the advertising model, in which the platform generates revenue by selling advertising space to different businesses and brands related to your niche.
Sponsorship Model
Businesses could collaborate and feature niche-related brands or sponsors and earn significant revenue from them.
In-App Purchases
In this model, celebrities sell exclusive merchandise, products or virtual goods within the app. Fans purchase these premium and limited-edition products, and the platform earns revenue from the sales.
Event Ticketing
Given the fandom, celebrity apps can also drive revenue from selling tickets of upcoming celebrity concerts, meet-and-greet sessions, and exclusive events.
Step 3: Design Your App
Once you have figured out how your app should work, determine its basic UI/UX and core features. Create your core-feature list based on your basic business requirements. For instance, features like login, registration, and personalized video messages could be non-negotiable, while live video calls could be an add-on!
Step 4: Choose a Developmental Approach
App development is the most crucial phase of the app life cycle. This emphasizes how detrimental it is to choose the right developmental approach to scale your business.
There are two developmental approaches to building a celebrity app:
Build From Scratch
The first approach is to hire a skilled development team to build a custom solution from scratch. Here the caveat is ownership of the entire app creation from requirement analysis to deployment. However, it costs around $40,000 to $60,000 and takes 6-12 months to build a celebrity app.
Leverage a Clone script
A more cost-effective approach is using an existing clone script with all the essential functionalities and features to build your celebrity app. A clone script reduces the cost and saves time for development! Most importantly, it also offers customization to fit your business requirements!
Step 5: Launching & Promoting Your Celebrity App
Post-development activities include testing and launching your app. Bugs and vulnerabilities are inevitable and can slow your app or pose security risks. Perform unit, integration, system, and acceptance testing to offer a great user experience!
Determine whether you are launching on the Google Play Store or Apple Store or embracing a cross-functional launch!
Lastly, promote your app on all effective marketing channels to increase app downloads!
Some popular marketing strategies for spreading the word are:
- Create a pre-launch buzz with engaging social media posts.
- Promote your celebrity app on your company website.
- Create blog posts on relevant and trending niche-related topics.
- Employ App Store Optimization techniques like optimized product app names, descriptions, keywords, etc.
- Run referral programs and offer attractive discounts and incentives to your current customers.
- Collaborate with relevant influencers to promote your app within their audience.
Final Few Words
Creating a celebrity app is a great way to monetize from the fandom culture! You need a unique business proposition and an extensive feature set to create a successful celebrity app! While it takes a considerable amount of time and cost to create a celebrity app from scratch, leverage a clone script for a seamless and economical development!
